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Sustainable Seafood
Brief – Draw people’s attention towards Sustainable Seafood as WWF launches the first ever Sustainable Seafood Week in Vietnam.
Challenge – Urban Vietnam does not care about environmental issues.
Insight – However, they do immensely care about being in style and following global trends.
Idea – Make Sustainable Seafood a trendy choice for the urban population in Vietnam.
Key Visual
Outdoor
Informative and interactive pillars placed together in the shape of a fish.
Leaflet
Guidebook
Invitation
Website
Link
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