Nabila Zehra Zaidi

Brief – Roche wanted a video that will help increase Organ Donation registrations.

 

Challenge – People are emotionally attached to their bodies as well as see the organ donation process as complicated.

 

Insight – Organ donation signifies an end that makes people uncomfortable, making it difficult for them to see the good repercussions.

 

Idea – Every end marks a new beginning.

 

P.S. - The work was originally done in english and later backtranslated into Vietnamese for production.