Philadelphia Cheese
Brief – Create a digital campaign that engages people everyday with Philadelphia cheese and enriches their daily social media experience.
Challenge - Take digital engagement beyond giveaways and promotions.
Insight – We want variety in our meals everyday. However, early mornings are not the best time to leisurely get creative in the kitchen.
Idea – Create happy mornings with a range of easy and creative breakfast recipes made with Philadelphia cheese.
Facebook Application
Spinning a new recipe for a yummy start everyday.
The user could find new recipes by just spinning the plate full of new dishes. They could either just click on it for a text based recipe or learn from easy short videos.
Online Video
Easy to watch and easy to prepare recipes with just 30-second long videos.
Social Media
Made Philadelphia Cheese the reason for happy mornings with engaging posts, creative new recipes, kitchen tips and promotions.
Daily updates reinforced that delicious food never fails to make us happy.
