Brief – Launch Hao Hao instant noodles’ new flavor – Pork and Garlic via digital and promotion.

 

Challenge – When it comes to instant noodles, people have a go-to flavor. They do not even notice new flavors flooding the shelves everyday.

 

Insight – People are changing the way they communicate on digital platforms. It’s less words, more emoticons, memes and Facebook stickers.

 

Idea – Facebook stickers! We created Vietnam’s first ever Facebook stickers in their local language and gave people a way to say ‘Troi oi’ instead of ‘OMG’.