Brief – Create a social media campaign to introduce Jotun's global 2018 colour collection, Rhythm of Life, to the GCC.

 

Insight – Everyone moves to a beat of their own.

 

Idea – Find the rhythm of your life.

 

For this award-winning campaign, we collaborated with a celebrated Arabic singer to create one song in three different ways to complement the three different colour themes within Rhythm of Life - Silent Serenity, Lush Gardens and City Motions.