Nabila Zehra Zaidi

 

 

Brief – Bring the Italian spirit to the Arab hearts.

Give one of the most iconic brands, a digital presence for the first time in one of its biggest markets - the middle east.

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Insight – Cultural commonality between the Italians and the Arabs - their strong familial ties and bonds. The passion for their communities. 

 

Idea – Bring the Ferrari family closer. And give the dreamers a sneak peek into what it's truly like to live the Ferrari life on the Middle Eastern roads.