Burj Khalifa

Challenge – Despite being one of the most followed destination accounts, globally, Burj Khalifa's social media presence felt stagnant, unengaging, and most importantly, added little value to the sales.

Insight – Discover what's behind the facade.

Idea – Restructure the content strategy to make the most photographed building in the world enticing from the inside out. Share all the nooks and stories that make Burj Khalifa the wonder that it truly is.

Result – 66% increase in engagement on organic posts and 22% increase in sales via organic and paid performance in 2022.