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Dubai Opera
Challenge – As a melting pot of cultures, the diverse population of the UAE was interested in visiting Dubai Opera as a one-off cultural experience. Repeat footfall was a challenge.
Insight – People in the UAE are all about experiences.
Idea – Every performance is a new experience. Evolve the online positioning from informational to experiential storytelling.
Result – 23% increase in engagement on organic posts and 35% increase in sales via organic and paid performance in 2023.
Brand videos for special occassions
World Opera Day
Earth Hour
Dubai Opera's 6th Anniversary
Social Posts for Shows
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Beyond the stage
Before Content Strategy
After Content Strategy
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