Nabila Zehra Zaidi

 

 

Brief – Elevate the inspiring Live Fearless campaign with engaging content.

 

Challenge – The Middle Eastern region is known to limit women, which results in young women having low self esteem.

 

Insight – But that does not mean, they do not have desires and wants.

 

Idea – After inspiration, comes creation. So, run a social campaign inviting young women across the region, to share their wants and make it happen for a lucky few. This was supported by three influencers on social media, who are loved by these young women.