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Contraceptive Pill
Brief – Leverage Estraceptin’s current positioning of ‘Happiness Keeper’ on digital.
Challenge – Because of Ministry of Health’s restrictions, very little can be communicated outside clinics and hospitals in this category.
Insight – When it comes to birth control medication, women are most concerned about missing the pill.
Idea – A mobile application that eases their lifestyle with daily reminders for the pill as well as keeps track of their menstrual cycle, fertility days and everyday happiness.
Women can set a reminder as they start their medication.
The application also kept track of when a break or a different colored pill was to be taken during the course.
Kept track of the user's menstrual cycle.
As well as the strength of fertility each day.
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